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AI-generated answers seem like a direct threat to the conventional natural traffic websites utilized to get from search engines. Today, LLMs simply rip the material on websites and individuals no longer require to check out a website any longer.
While I personally believe this risk is blown entirely out of percentage (based on information from sites I've personally seen), I do not think it's a reason to ignore it totally. From my own experience growing both blogs and YouTube channels, especially to offer something, I can inform you that video converts way more than written content.
And the viewer can pick up on more subtleties in your message. It's a lot easier to inform if somebody is lying or complete of it if you can see their facial expressions and their tone of voice. So YouTube should absolutely be in your SEO and material strategy. Use video as demand generation and a method to develop trust with an audience.
And due to the fact that you have built the trust with video, your standard SEO efforts will convert better. However there's a lot more to it. Earlier this year, I had an inkling that if I turned some of my best ranking post into YouTube videos, and embedded them into my existing blog posts, my article would rank even much better.
Technical SEO Best Practices for Professional NetworksI used rank between 2-3 for the keyword "AI marketing tools." I made a YouTube video about the topic, embedded it into that blog post, and I have actually been ranking # 1 considering that. So in 2026, think about YouTube videos as a way to beef up your SEO post to rank even much better.
In 2025, we saw everybody talking about how AI search was going to take over Google. Beyond just SEO, the marketing neighborhood as a whole begun to get bombarded with influencers trying to ride the AI hype train.
It became hard to find trusted sources that weren't biased or had a prejudice to sell us something. While I do think there are benefits to using LLMs in our workflows, I do think it has actually been overhyped. And in 2026, I predict many online marketers will realize that ChatGPT and Perplexity are just a small part of the SEO market.
Technical SEO Best Practices for Professional NetworksGoogle still dominates 90% market share and with its AI Mode and AI Overviews, it remains in the best position to win the AI online search engine race. Browse behavior hasn't basically moved far from Google. Beyond simply that, there are a couple of things that have actually rubbed me the wrong way about the AI SEO pattern.
What these marketers do not recognize is that Things like homepages, pricing pages, or bottom of funnel material, tends to be revealed in ChatGPT. The educational top of funnel material is "eaten up" by LLMs and revealed to users without anywhere to click.
Google's conversion rates show less due to the fact that the traffic is greater due to it being watered down by all the top of funnel material that is in the equation. Other things like how ChatGPT can make things up, it never completely follows triggers correctly (i.e.
I do still believe that think companies will set aside an experimental budget speculative spending plan things check ChatGPT apps and other AI SEO tools.
These techniques might work now in ChatGPT and other LLMs, however they're short-term plays that will eventually get penalized. Focus on white hat strategies that construct real authority and trust over time rather of chasing after fast wins that will not last.
Now, the algorithm is fully grown enough to ignore all that rubbish. Nevertheless, ChatGPT and other LLM algorithms are not as mature yet. I can't call this person, but I met an SEO director at a big banking business. This person told me they (and all their competitors) are producing microsites (like small blogs) on different domains.
And from there, they are utilizing their primary business domain, that has an incredibly strong brand authority, and sending backlinks to the microsite. And this has led to higher rankings for their brand name in LLMs like ChatGPT.It blew my mind that huge, respectable companies are doing this. And I recognized how much black hat (or grey hat) methods are going on behind the scenes.
In 2026, I anticipate these strategies will continue to take place. Till ChatGPT's algorithm gets as wise as Google's search algorithm. That appears like a long time from now. Anyways, I personally would not recommend participating in this. It's short term thinking and your energy is finest invested in white hat marketing methods that can stand the test of time and improve your websites trust signals gradually.
Focus on quality over quantity. Share genuine insights, use your own images and videos, and construct topical authority in your specific niche. This is how solo developers and little teams can beat substantial brands in 2026. Niche blogging is back infant. With a twist. This is among the most significant SEO trends for material marketing I'm seeing right now.
You need a genuine company, be it a newsletter company, a service-based service, SaaS business, or ecommerce store. And after that you include on this human-centered niche blogging to the website to naturally grow your core product/service offering. In 2026, I anticipate that Google's algorithm will continue to get smarter about which web pages contain AI material and which don't.
I understand tons of individuals quietly squashing it with AI produced material (even going after top of funnel keywords). But what I am saying is that engaging, human content will outrank AI generated content with no original insights. There are 2 routes I see with SEO's today: Produce thousands of AI-generated article and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog posts and get them to rank at the top of the first page. And anyone who composes better human content will rank greater in positions 1-3. The 2nd path is slower, however can yield higher ranking positions and more trust with readers.
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